A 317 nucleotide sequence from between Olfr713 and Olfr714, which has homology with the a sequence in the Olfr713 promoter, was placed upstream of a taulacZ cassette and this construct was microinjected into the pronuclei of (CBA x C57BL/6J)F2 fertilized eggs. Expression from this transgenic insertion is 2 to 3 times higher than the normal expression of an olfactory receptor gene, with expression found in as many as 10% of olfactory sensory neruons. (J:144169)